B2B performance and complex sales · Santa Maria, Brazil
For complex B2B sales, with or without an SDR layer: campaigns on Meta and Google, the tracking that ties every lead to the signed contract, and AI-built systems that let a small team deliver like a large one.
What I do
Each one solves a piece of the same problem in deals that take weeks or months to close: turning media spend into revenue without losing the trail between the ad and the signature.
Campaign structure, budget, creative and daily optimisation, with the ruler set on opportunity and sale.
Landing page, own database, server-side event, profile-based lead scoring and routing to the right rep.
Generators, agents and dashboards built with AI that take manual work off the people who sell.
How it fits together
The lead arrives through a page built to convert, becomes a record in a database I own, gets scored, gets routed, and comes out the other side as a signed contract. Without being retyped once.
Cases
Each case opens its own page with the problem, what was built, the mechanism and the outcome. Where possible, with live access.
Pipeline, proposals, contracts, dashboards and AI. Access granted on request, in a demo environment with fictional data.
Request access → Systems · demoTemplate-driven generator, with the contract built from the proposal's own figures. White-label version open for testing.
Try the generator → SystemsQualifies over WhatsApp, routes to the rep and closes entry-level deals with a payment link.
See the conversation → DemandMedia measured from spend through to enrolment, at a blended ROAS above 18× across the operation.
See the case → ConnectionPages built for conversion, scoring 90+ on Google PageSpeed, with every conversion returned to Meta and GA4.
See the pages → ConnectionCowmed in four locales and Calf University, built from scratch, with native tracking.
See the sites →
Who builds it
Sociologist by training, in marketing since 2019. I started at a performance agency, moved through media analyst, account manager and squad lead, and today I run the marketing operation of two companies at the same time.
I learned to build systems out of necessity: a lean team, a big target and no development budget. AI became the leverage that lets one marketing person ship software.
I live in Santa Maria, in southern Brazil, and work remotely.
7 years in B2B · Santa Maria, Brazil · Remote