Landing pages
built to convert.

Pages lived across builders nobody controlled, and tracking depended on third-party scripts that broke silently. Leads arrived anonymous: no source, no campaign, no way to say which spend produced which deal.

Purpose-built pages, with conversion structure designed stage by stage and the lead written to an owned database before anything else. Only then is the conversion sent, from the server, to Meta and GA4.

Every funnel stage fires its own event: lead, registration, sale.

The order matters. If the platform call fails, the lead is still ours. If a browser blocks the script, the lead is still ours. Tracking becomes something that can be replayed and corrected, rather than a one-shot beacon that either worked or didn't.

Normalisation happens on read, so historical data improves whenever the rules do.